The Brand Creative Diagnostic Program

In 4-6 weeks, we'll transform your design assets into opportunities

You’ve spent time and energy building your Brand, maybe with packaging, a website, social content, ads, campaigns — all in an effort to stand out and connect with your consumer. But when growth starts to stall or awareness isn’t translating into action, it’s a sign that something along the consumer journey isn’t working as hard as it could. That’s where strong creative strategy and design can make all the difference, guiding your consumer from first glance to lasting loyalty.

In this signature full-funnel engagement program, we'll reveal where your Brand creative is working, and where it isn't. In 4–6 focused weeks, we'll examine your Brand's story and expression from first impression to repeat purchase, and give you a clear, actionable roadmap for what to do next.

This program is best for:

  • Startup Brands: Early-stage with growth ambitions

    You're building momentum and need fast, credible, implementable creative direction– not a six-month agency engagement. This gets you the strategic clarity to grow with intention.

  • Established Brands: Mature businesses seeking scale

    You have reach and resources, but your creative may have drifted or is siloed by channel. This builds repeatable, governable systems that drive consistent, multi-channel impact.

  • Lean Teams: Adding creative vision to high-efficiency processes

    You may be leveraging executional talent and speed-to-market workflows, but overarching creative strategy will elevate design outputs to catalysts for engagement.

How we work together:

Step-by-step engagement

We get aligned on your Brand goals, target audience, category context, and current performance picture before we touch a single asset.

You share what you have. We review your marketing plans, media mix, objectives, communication priorities, top 3 key competitors, and consumer journey touchpoints to understand where and when your creative is being asked to do its job.

A thorough, channel-by-channel creative review, measured against platform best practices, brand consistency, and consumer journey logic. Completely independent. No internal politics. Plus, a snapshot of your top 3 competitors' brand expression landscapes.

An active check-in to share early findings, pressure-test hypotheses, and ensure recommendations are calibrated to your real-world constraints and priorities.

Formal delivery of all findings and deliverables. Clear, prioritized, and built to hand off to an internal team or agency partner for execution.

What you receive:

All deliverables packaged digitally in a formal, presentation-ready deck.

1) Creative Scorecard

I'll evaluate your current creative assets across key areas:


• Story clarity & differentiation

• Visual and verbal consistency

• Channel & platform adaptability

• Engagement / stopping power

• Behavior-driving clarity


RESULT: A clear, objective view of where your creative is strong, and where it’s limiting growth.

2) Funnel Friction Map

We'll identify along your customer journey and experience:


• Where momentum builds vs. breaks

• Points of disconnect or drop-off

• Missed opportunities to deepen
engagement or drive action


RESULT: Know where to prioritize focus for the greatest impact.

3) Full-funnel Creative Audit

A detailed review of your Brand’s design execution across channels, informed by platform best practices and real-world usage context.


BONUS: Top 3 Competitor Landscape
to gauge differentiation, ownability, and help your Brand stand out.


RESULT: Specific, actionable insights tied directly to how your Brand shows up in-market.

4) Strategic Creative Recommendation + Roadmap

Clear, prioritized guidance on:


• Where to refine, rethink, or rebuild

• How to strengthen storytelling across the journey

• What to prioritize for immediate vs longer-term impact


RESULT: A practical roadmap to improve performance, consistency, and Brand connection.

Investment

Scope, number of channels reviewed, and delivery format inform final pricing. Ranges are shown illustratively for typical program investment. All engagements are quoted individually.

Startup / Growth-stage Brands

From $9,000.00 $0.00
From $9,000.00

Designed for earlier-stage brands that need a fast, credible creative foundation and implementable recommendations without enterprise-level scope.

Request a proposal

Most common

Established / Multi-channel Brands

From $15,000.00 $0.00
From $15,000.00

Reflects the scope and depth of a senior-level engagement for Brands with complex channel footprints, multiple SKUs, or governance challenges.

Request a proposal

Optional Value-Add

Building on the program as implementation begins.

Creative Implementation Blueprint

From $3,500.00 $0.00
From $3,500.00

For brands ready to move from insight to execution. Translates diagnostic findings into a concrete channel-by-channel action plan, complete with design direction, priority sequencing, and brief-ready guidance for your team or agency. 2-4 weeks.

Request a proposal

Quarterly engagement

Quarterly Creative Performance & Advisory

From $5,000.00 $0.00
From $5,000.00

Sustain momentum and evolve creative with the business. Quarterly diagnostics and ongoing strategic guidance to ensure your creative continues to perform as markets, campaigns, and priorities shift.

  • Quarterly creative performance reviews
  • Iterative updates to scorecard + funnel friction map
  • Strategic advisory on campaigns, launches, and creative decisions
  • On-call senior creative direction (fractional)

Request a proposal

How can I help you today?

Good creative starts with the right team, asking the right questions, opening the door to the smartest solutions.

I'd love to hear more about your needs, and how I can help bring a little design joy to your projects. Let's get started on your solution!

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